Streaming & Content

Powering Next-Generation User Experiences

Crossing Minds' Personalization Engine delivers tailored, real-time experiences at scale.
Our solution combines cutting-edge AI with flexible architecture to power personalization across diverse digital platforms.

Real-Time Personalization for Any Users

Our AI stack excels in delivering personalized experiences for both new and existing users in the entertainment space.

For new viewers, we leverage contextual data and collaborative filtering to provide relevant content recommendations from the first interaction, rapidly adapting as the user engages with the platform.

Existing users benefit from real-time updates to their preference profiles, ensuring recommendations always reflect current interests and viewing habits.

Our cross-domain technology effectively addresses the cold start problem for new content, allowing for meaningful recommendations of fresh releases based on intricate relationships with existing content. This approach ensures that every user, from first-time visitors to long-time subscribers, receives a tailored experience that evolves with their viewing behavior.

Advanced Content Enrichment and Dynamic Metadata

Combine our RAG-Sys (Retrieval-Augmented Generation System) with cutting-edge GenAI to transform basic content metadata into rich, actionable insights.

This system automatically extracts and generates detailed content features, including themes, moods, narrative structures, and stylistic elements. It creates nuanced content embeddings that capture complex relationships between different entertainment pieces.

Dynamically integrate critic reviews, audience reactions, and industry trends, and enhance content discovery and recommendation accuracy.

This enriched metadata powers more precise search functionality, enables sophisticated cross-content recommendations, and improves overall content management and curation efficiency.

User-Generated Content and Multi-Platform Integration

Our stack effectively handles user-generated content and multi-platform dynamics in the entertainment industry.

Our system processes user reviews, ratings, and comments to extract valuable insights, enhancing content recommendations and search relevance.

In multi-platform scenarios, we address content discoverability challenges by leveraging cross-platform knowledge to provide relevant recommendations, rapidly improving as user interactions accumulate across different mediums (e.g., streaming, live TV, podcasts).

Flexible Business Rules Engine

Our business rules engine enables precise personalization tuning for entertainment platforms:

  • Conditional logic for targeted content promotion based on user attributes and viewing history
  • Cross-platform A/B testing for optimization of recommendation strategies
  • Custom KPI-focused algorithms (e.g., increasing viewing time, reducing churn)
  • Real-time adjustments for trending topics and live events
  • Segmentation-based rules for diverse audience groups

This flexibility ensures AI-driven personalization aligns with content strategy and business objectives, adapting swiftly to the dynamic entertainment landscape.

Comprehensive Integration Across the Entertainment Ecosystem

Crossing Minds' AI integrates seamlessly throughout the entertainment experience:

  • Content Platforms: Streaming services, live TV, podcast apps
  • Discovery Tools: Personalized home screens, genre pages, content search
  • Marketing Channels: Tailored recommendations in emails, push notifications, social media
  • Interactive Experiences: Choose-your-own-adventure series, in-platform gaming elements
  • Content Creation: AI-assisted insights for producers and creators

Our API-first approach and scalable architecture deliver consistent, real-time personalization across all touchpoints, processing thousands of events per second to instantly adapt to user behavior and content trends.

Collaborative Approach for Tech Teams

We believe in empowering your tech team, not replacing them. Our comprehensive documentation and support enable your developers to leverage our advanced personalization capabilities while maintaining control over critical aspects of your system. This collaborative approach has led to unique innovations tailored to specific business needs, driving competitive advantages for our partners.

By choosing Crossing Minds, you're not just implementing a personalization tool; you're gaining a partner in technical innovation. Our engine is designed to solve complex challenges while offering the flexibility and power that tech leaders need to drive their platforms forward. Experience the difference of a truly advanced, scalable, and adaptable personalization solution.

70%
Top GMV increase
+64%
Increase in push notification conversions
+67%
Increase in GMV through emails
+31%
Increase in products “saved for later”
-13%
Decrease in app uninstalls

How Grailed leveraged Crossing Minds’ scalable ML pipelines to solve for their marketplace “cold start” problem.

2.5x
Top sales increase
+43%
Increase in email CTR
+136%
Increase in conversion per email
+65%
Increase in conversion per email
+148%
Increase in paid booking

How Eventbrite harnessed Crossing Minds’ item based embeddings to power behavior-based recommendations that increased bookings by 184%

1320%
increase in
Conversion Rate
+96%
avg. increase in sales
+120%
avg. increase in
email CTR
+69%
increase in
new user conversion
+48%
increase in
advertising ROI

How Flink boosted conversion rates by 93% using Crossing Minds’ multimodal data enrichment to power highly-tailored grocery recommendations.

5x
Top sales increase
+175%
Increase in Conversion
+52%
Increase in return on ad sales
+78%
Average increase in cold start conversion rate

How Drinks leveraged Crossing Minds’ ML personalization pipeline to power their wine recommendations and lift average revenue per session by 78%.

Get an overview of Crossing Minds and its features.
Find out how to take personalized experiences to the next level.
A/B test and customize the smartest recommendations for your unique scenario.
CB Insights Awards Retail Tech 100 in 2022CB Insights Top AI 100 companies in 2022Martech Breakthrough Awards 2022
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