Personalization Engines

Powering Next-Gen User Experiences

Crossing Minds' Personalization Engine delivers tailored, real-time experiences at scale.

Our solution combines cutting-edge AI with flexible architecture to power personalization across diverse digital platforms.

Real-Time Personalization at Scale

Our advanced user and session embeddings enable personalization with an impressive 150ms latency. This near-instantaneous response ensures that your users receive relevant, personalized experiences the moment they interact with your platform, enhancing engagement and satisfaction.

Key features:

  • Distributed embedding computation for rapid user profiling
  • Real-time session analysis for immediate preference adaptation
  • Load-balanced query processing for consistent low-latency responses
  • Automatic scaling to maintain performance under varying loads

Optimize All Your Items & Content for Discovery

Maximize the potential of your data with our sophisticated enrichment and processing tools. We help prepare and structure your data for optimal use in personalization, ensuring that you're leveraging every valuable insight to enhance user experiences.

Technical highlights:

  • Automated data cleansing and normalization using ML-driven anomaly detection
  • Real-time feature engineering for dynamic attribute generation
  • Integration of heterogeneous data sources through flexible connectors and APIs
  • Privacy-preserving data processing compliant with GDPR and CCPA regulations
An Embedding Training system integrating text, images, and categorical data to create unified embeddings, enabling AI systems to make informed decisions based on a holistic view of diverse data types.

Flexible Business Rules & A/B Testing Framework

Our engine goes beyond simple algorithmic recommendations by incorporating a powerful business rules engine. This allows for fine-grained control over the personalization output, enabling complex strategies such as inventory management, margin optimization, and content diversity.

The integrated A/B testing framework allows for simultaneous evaluation of multiple personalization strategies. It uses multi-armed bandit algorithms for efficient exploration and exploitation, continuously optimizing the balance between known high-performing strategies and potential improvements.

Advanced capabilities:

  • Rule-based personalization with support for complex logical expressions and nested conditions
  • Real-time rule evaluation and execution without impacting latency
  • Bayesian optimization for automated hyperparameter tuning of personalization models
  • Comprehensive analytics dashboard for detailed performance monitoring and insights

Composable Architecture and API Integration

Our stack is designed with a microservices architecture, allowing for modular integration and customization. Each component of the personalization engine—from data ingestion to model training and serving—can be deployed independently, enabling you to integrate our technology seamlessly with your existing infrastructure.

The RESTful API provides low-latency access to all personalization features, with support for batch and streaming data processing. It's designed for high throughput and includes advanced features such as request batching and response streaming for optimal performance in various use cases.

70%
Top GMV increase
+64%
Increase in push notification conversions
+67%
Increase in GMV through emails
+31%
Increase in products “saved for later”
-13%
Decrease in app uninstalls

How Grailed leveraged Crossing Minds’ scalable ML pipelines to solve for their marketplace “cold start” problem.

2.5x
Top sales increase
+43%
Increase in email CTR
+136%
Increase in conversion per email
+65%
Increase in conversion per email
+148%
Increase in paid booking

How Eventbrite harnessed Crossing Minds’ item based embeddings to power behavior-based recommendations that increased bookings by 184%

1320%
increase in
Conversion Rate
+96%
avg. increase in sales
+120%
avg. increase in
email CTR
+69%
increase in
new user conversion
+48%
increase in
advertising ROI

How Flink boosted conversion rates by 93% using Crossing Minds’ multimodal data enrichment to power highly-tailored grocery recommendations.

5x
Top sales increase
+175%
Increase in Conversion
+52%
Increase in return on ad sales
+78%
Average increase in cold start conversion rate

How Drinks leveraged Crossing Minds’ ML personalization pipeline to power their wine recommendations and lift average revenue per session by 78%.

Get an overview of Crossing Minds and its features.
Find out how to take personalized experiences to the next level.
A/B test and customize the smartest recommendations for your unique scenario.
CB Insights Awards Retail Tech 100 in 2022CB Insights Top AI 100 companies in 2022Martech Breakthrough Awards 2022
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