80sTees’ rad results: 3x increase in conversions from Crossing Minds product recommendations

Challenges

80sTees was looking to pump up conversions with a more sophisticated approach that took into account its unique challenges and intricate website backend.

Solution

80sTees deployed Crossing Minds and Sendlane for more effective personalization on-site and over email.

Results

With recommendations driving conversions by 3x as much as its internal models and an increase in average order value of nearly $26 per order.

increase in conversions from recommendations

+$26

increase in AOV

733%

projected ROI

Context & Challenges

80sTees discovered Crossing Minds while in the process of reevaluating its personalization and recommendation efforts. The t-shirt company had built a custom tool in-house for such a purpose, but was looking to pump up conversions with a more sophisticated approach that took into account its unique challenges.80sTees had a few unique web backend considerations that complicated recommendation efforts in certain places, including third-party image hosting for product photos and pop-ups for product size.

“

As a storefront with a lot of product SKUs, we knew that more effective personalization was going to help us leaps and bounds in promoting sales. Crossing Minds really took a bespoke approach to helping us achieve this for our customers, taking into account the intricacies of our website backend. By deploying the most relevant product recommendations both on-site and via our Sendlane email campaigns, we saw a 3x improvement in conversions using the Crossing Minds platform.

Kevin Stecko

President and Founder, 80sTees.com

Solution

By working closely with the 80sTees, Crossing Minds was able to create custom workarounds to replace the standard approach.

The last key to 80sTees’ effective deployment of Crossing Minds is its work with Sendlane for email marketing. Crossing Minds’ platform has a seamless integration with Sendlane, powering highly engaging recommendations that increase conversion rates and average order value.

As a storefront with a lot of product SKUs, we knew that more effective personalization was going to help us leaps and bounds in promoting sales. Crossing Minds really took a bespoke approach to helping us achieve this for our customers, taking into account the intricacies of our website backend. By deploying the most relevant product recommendations both on-site and via our Sendlane email campaigns, we saw a 3x improvement in conversions using the Crossing Minds platform.

Kevin Stecko

President and Founder, 80sTees.com

Results

With recommendations driving conversions by 3x as much as its internal models and an increase in average order value of nearly $26 per order, 80sTees is expecting a ROI of 733% using Crossing Minds.