Marketplace Guide to Item Discovery

As more items get listed in a marketplace, discovery becomes increasingly difficult. How can marketplaces help users find relevant items quickly? This guide explains how to:

• Maximize discoverability with clever ways to leverage item data
• Gather better data from UGC fields
• Interpret each customer's browsing behavior through behavioral signal like clicks, adds to cart, and saves
• Capitalize on omnichannel methods to increase item discoverability
• Improve the customer browsing experience

Now includes: Five tactics and best practices you can start using immediately.